Brand Extension + Documentation
Design + Extension / Information Graphics / Content / Guidelines
Here's a comfortable niche: supply me with a toolkit of visual elements – no matter how vague or complex – and I'll generate designs that express the system, pushing the range to help define acceptable options. I developed a variety of sample collateral applications, environmental graphics, and digital layouts for a new program of healthcare benefits aimed at early retirees.
The rest of the job was to develop detailed instructions through words and diagrammatic visuals, for how to apply and reproduce components of the system in a way that would be comprehensible to both outside agencies and internal marketing teams.
With Hal Riney Publicis
Countless layout examples represented the design system for the guidelines. Memory elements from defined timeframes came together for the feel of a scrapbook.