Marketing Collateral
Design / Information Graphics /
IXD / Brand Guidelines
A classic startup scenario: engineering and marketing attain VC funding, the business grows, eventually acquired by a larger player in the industry. I had a four-year relationship starting in the early days, providing design to support all manner of new marketing efforts.
Working with the CMO I developed: Print collateral – Sales and marketing reports – The initial website – Tradeshow booth graphics – Data visualizations – Interaction flows – Animations demonstrating key product functionality and experience.
As Echo's collaboration with external partners expanded, it became necessary for me to codify the visual system and document specifications in a brand styleguide.
Prior to developing the brand guide, I performed an audit and analysis of legacy materials produced across the organization. I presented visual explorations towards refining the design toolkit.