Marketing Collateral
Design / Information Graphics / Brand Analysis + Guidelines / Visualizations
I have been a regular resource for designs and tactical implementation as this company has evolved: brochures and collateral, the first website, a flash demo, tradeshow items, presentations, UI visualizations – you name it.
I was not the only one, however. Other agencies were developing materials, usually with distinctive looks. Eventually, I took it upon myself to produce an audit report that pointed to stylistic divergence, and that suggested approaches to reconcile things going forward.
Through structured exploration and feedback, this led to the development of visual identity standards in line with the CMO's vision, which I documented in a straight-forward set of guidelines.
Brochure, case study, Q&A, presentations – for consumers and industry professional audiences.