B2C for B2B for B2C
Design / Brand Guidelines / IxD / Implementation / Information Graphics
I worked with the founder of Ignite 360, a consumer research firm, to design and produce the core identity materials (logo, collateral, website, etc.) as they entered the scene. A point of pride is that they are easy-going and approachable to the people they meet in the field, and they return actionable insight to their Fortune 500 clients.
On an ongoing basis I designed activity kits in a variety of materials and formats for in-home interactions, followed up with custom-designed reports and presentation. Assignments have ranged from whimsical to poignant. We were constantly open to new ideas that might engage the audience.
Insider tip: the holiday gift box they put together every year would make Oprah proud.
The website had to accommodate an active blog that can be updated by anyone on staff. The team section was an important touchpoint to let individual personalities shine.